Packaging and Marketing Practitioner / Trainer
الوصف الوظيفي
SRD Center is seeking qualified Packaging and Marketing Practitioner / Trainer to join a short-term consultancy assignment supporting agricultural micro and small enterprises, rural entrepreneurs, community-based organizations, and local communities in Jordan.
The assignment aims to strengthen beneficiaries' capacities to establish, manage, expand and sustain viable agricultural and agri-business enterprises through practical business development support, training, coaching and follow-up.
The Packaging and Marketing Practitioner/Trainer will provide practical training and technical assistance to agricultural micro and small enterprises and community-based organizations.
Key responsibilities include:
- Design and deliver practical training on product packaging and marketing.
- Assess existing products, packaging practices, branding and market positioning.
- Train beneficiaries on packaging fundamentals and appropriate packaging options.
- Support beneficiaries to develop or improve branding and visual identity.
- Advise on sustainable, practical and cost-effective packaging solutions.
- Conduct practical sessions on market research and customer analysis.
- Support beneficiaries in developing appropriate marketing strategies.
- Provide practical guidance on digital marketing and use of social media for small businesses.
- Develop or support the development of product labels, branding concepts, packaging designs, mock-ups and print-ready files.
- Provide one-to-one technical support to selected enterprises and CBOs.
- Coordinate with business development and mentoring experts to ensure that marketing and packaging interventions are aligned with beneficiaries' business plans.
- Contribute to training needs assessments, pre/post assessments and documentation of training outcomes.
- Participate in field visits and follow-up activities.
- Document progress, challenges, lessons learned and recommendations.
- Contribute to technical and final reports.
- University degree, preferably in Marketing, Business Administration, Graphic/Packaging Design, Agribusiness, Economics, Entrepreneurship or another relevant field.
- Demonstrated professional experience in product marketing, branding and packaging support.
- Experience providing practical support to micro and small enterprises, start-ups, entrepreneurs or community-based organizations.
- Demonstrated experience developing branding and packaging materials such as: - product labels; - packaging concepts; - visual identity materials; - product mock-ups; and/or - print-ready designs.
- Experience in agricultural products, food products, rural enterprises or agri-business is highly desirable.
- Experience delivering participatory and practical training.
- Knowledge of market research, customer segmentation and marketing strategy.
- Experience with digital marketing and social-media promotion is desirable.
- Strong facilitation and communication skills.
- Ability to provide practical, hands-on advice appropriate to micro and small enterprises.
- Ability and willingness to travel to Balqa, Ajloun and Jerash.
- Fluency in Arabic is required for beneficiary-facing activities.
- Good English reporting skills are an advantage.
The ToR places particular emphasis on demonstrated previous branding and packaging outputs, including designs, labels, mock-ups and print-ready materials.
Qualifications
