Packaging and Marketing Practitioner / Trainer

SRD Center is seeking qualified Packaging and Marketing Practitioner / Trainer to join a short-term consultancy assignment supporting agricultural micro and small enterprises, rural entrepreneurs, community-based organizations, and local communities in Jordan.

The assignment aims to strengthen beneficiaries' capacities to establish, manage, expand and sustain viable agricultural and agri-business enterprises through practical business development support, training, coaching and follow-up.

The Packaging and Marketing Practitioner/Trainer will provide practical training and technical assistance to agricultural micro and small enterprises and community-based organizations.

Key responsibilities include:

• Design and deliver practical training on product packaging and marketing.
• Assess existing products, packaging practices, branding and market positioning.
• Train beneficiaries on packaging fundamentals and appropriate packaging options.
• Support beneficiaries to develop or improve branding and visual identity.
• Advise on sustainable, practical and cost-effective packaging solutions.
• Conduct practical sessions on market research and customer analysis.
• Support beneficiaries in developing appropriate marketing strategies.
• Provide practical guidance on digital marketing and use of social media for small businesses.
• Develop or support the development of product labels, branding concepts, packaging designs, mock-ups and print-ready files.
• Provide one-to-one technical support to selected enterprises and CBOs.
• Coordinate with business development and mentoring experts to ensure that marketing and packaging interventions are aligned with beneficiaries' business plans.
• Contribute to training needs assessments, pre/post assessments and documentation of training outcomes.
• Participate in field visits and follow-up activities.
• Document progress, challenges, lessons learned and recommendations.
• Contribute to technical and final reports.

The ToR places particular emphasis on demonstrated previous branding and packaging outputs, including designs, labels, mock-ups and print-ready materials.

Qualifications

• University degree, preferably in Marketing, Business Administration, Graphic/Packaging Design, Agribusiness, Economics, Entrepreneurship or another relevant field.
• Demonstrated professional experience in product marketing, branding and packaging support.
• Experience providing practical support to micro and small enterprises, start-ups, entrepreneurs or community-based organizations.
• Demonstrated experience developing branding and packaging materials such as:
- product labels; - packaging concepts; - visual identity materials; - product mock-ups; and/or - print-ready designs.
• Experience in agricultural products, food products, rural enterprises or agri-business is highly desirable.
• Experience delivering participatory and practical training.
• Knowledge of market research, customer segmentation and marketing strategy.
• Experience with digital marketing and social-media promotion is desirable.
• Strong facilitation and communication skills.
• Ability to provide practical, hands-on advice appropriate to micro and small enterprises.
• Ability and willingness to travel to Balqa, Ajloun and Jerash.
• Fluency in Arabic is required for beneficiary-facing activities.
• Good English reporting skills are an advantage.