Consultant for Design and Resource Mobilization - Women Friendly Label (WFL) Phase 4

Terms of Reference (TOR) Consultant for Design and Resource Mobilization

Women Friendly Label (WFL) Phase 4

1. Background and Context

ActionAid Arab Region (AAAR) has been a leading actor in advancing women’s economic rights in Jordan through its Women Friendly Label (WFL) initiative, launched in 2022. The WFL is an innovative, evidence-based model that promotes safe, dignified, and inclusive workplaces, addressing violence and harassment in the world of work (VAWH).

2. Purpose of the Consultancy

The purpose of this consultancy is to support ActionAid Arab Region (AAAR) in designing the next phase of the Women Friendly Label (WFL) initiative (Phase 4: 2026–2028) as a scalable, high-impact programme that advances women’s economic rights and addresses violence and harassment in the world of work. Building on the evidence and achievements of previous phases, the consultancy will develop a comprehensive programme design that strengthens the WFL as an evidence-based model, expands its reach to high-risk and underserved sectors, and embeds pathways for institutionalisation, sustainability, and systems change. The assignment will also position WFL as a national benchmark and a practical implementation tool aligned with international standards, particularly International Labour Organization Convention 190 (C190), with potential for regional replication.

In parallel, the consultancy will package WFL Phase 4 as an investment-ready programme by developing a compelling narrative, clear theory of change, and fundable components aligned with donor priorities. It will deliver a robust resource mobilisation and partnership strategy, including donor mapping, engagement approaches, and high-quality concept notes and proposals. The consultancy will also strengthen ActionAid’s visibility and leadership positioning, ensuring the WFL is recognised as a flagship initiative that contributes to women’s economic participation, private sector transformation, and policy reform in Jordan and beyond.

4. Scope of Work

1. Strategically Designed for Scale and Sustainability

The consultant will develop a comprehensive programme design that:

• Consolidates the WFL as a robust, evidence-based model for safe and dignified workplaces
• Expands its reach to high-risk and underserved sectors (including informal, agricultural, and service sectors)
• Embeds institutionalisation pathways, including alignment with national frameworks and potential integration into government and private sector systems
• Strengthens sustainability through local ownership, systems strengthening, and market-based incentives

2. Positioned as a Flagship Model for Systems Change

The consultancy will position WFL as:

• A national benchmark and practical tool for advancing safe, inclusive workplaces in Jordan
• A key implementation mechanism supporting alignment with international standards, particularly International Labour Organization Convention 190 (C190)
• A replicable and scalable model with potential for regional adaptation across the MENA region

This includes articulating a clear value proposition that demonstrates WFL’s contribution to:

• Women’s economic participation
• Private sector transformation
• Policy and systems reform

3. Packaged as an Investment-Ready Programme

A core purpose of the consultancy is to translate the WFL into a compelling investment case that attracts diversified and sustainable funding. This includes:

• Developing a clear programme narrative and theory of change that resonates with donor priorities
• Structuring the programme into fundable components and investment packages
• Demonstrating impact, scalability, and cost-effectiveness through evidence and results

4. Supported by a Robust Resource Mobilization Strategy

The consultant will design a comprehensive fundraising and partnership strategy that:

• Identifies and prioritizes aligned donors, funding streams, and strategic partners
• Positions WFL within key global and regional agendas (e.g., gender equality, decent work, private sector engagement)
• Develops high-quality concept notes and proposals tailored to priority donors
• Explores opportunities for innovative financing and private sector engagement
• Conduct multi-level stakeholder mapping and stakeholder attitude analysis to support evidence generation and fundraising efforts.

5. Strengthens ActionAid’s Leadership and Visibility

The consultancy will also ensure that WFL Phase 4:

• Clearly positions AAAR as a technical and strategic leader in advancing women-friendly workplaces
• Enhances visibility, branding, and recognition of ActionAid’s role and added value
• Supports stronger external engagement with government, private sector, and civil society stakeholders

5. Key Deliverables

• Inception Note
• WFL Phase 4 Design Document
• Fundraising Strategy with reference to AAAR Fundraising strategy
• Concept Notes
• Full Proposal
• Final Report

6. Duration and Level of Effort

Duration: 8 Weeks starting in May 2026

7. Reporting

Reports to AAAR Head of Program and works with Jordan country team and partners.

8. Required Qualifications

Minimum 10 years of experience in programme design and fundraising, expertise in gender equality, Women’s rights and protection and labour rights.

9. Evaluation Criteria

Technical expertise, sector experience, fundraising track record, methodology, financial proposal.

10. Application Requirements

Technical proposal, financial proposal, CV, and work samples.

11. Ethical Considerations

Adherence to safeguarding, feminist principles, and Do No Harm approach.